Each testimonial has a star rating (great for skimming) and generic, illustrated avatars to add some personality. CasperĬasper, a mattress brand, presents their testimonials in a left-to-right scrolling, card format. And finally, in the third section, you can view real websites created by customers, toggling between industries like design, fashion, health and lifestyle, and food and drink. In the next section, stories are accompanied by editorial portraits of each customer. The testimonial page is broken into three sections: the hero banner features the most prominent testimonial with a silent video clip. Website builder, Squarespace, has created a sleek, high-fashion look. In orange font, they cleverly call out if a customer switched to HubSpot from a competitor, highlighting the fact that the change was worth it. With a single-column layout, each testimonial features plain text, a link to the person’s company, and sometimes, a headshot. HubSpot, which offers marketing and sales software, might take the cake for the most simple testimonial page. If the visual layout doesn’t work for you, you can toggle to the “Text view,” which removes all graphics and only displays text. When you hover over each image, it will tell you a bit about the company and you can click on it to view the entire testimonial. It features a strong image for each partner, interspersed with quotes. Focus LabĬreative studio, Focus Lab, takes a bold, visual approach. Select testimonials are visually highlighted with different colors, a hero image, or a video. User quotes are displayed in a simple two-column layout, with links to each person’s Dribbble account. Dribbbleĭribbble, the online design community, doesn’t add unnecessary frills to their testimonial page. When you click on a video, it pops up directly on that same page, so you don’t have to navigate away. To keep the page simple and uncluttered, they alternate between showing visual thumbnails for each video and simply displaying the Play icon. They have a wide variety of restaurants featured on the testimonial page, from vegan to BBQ to seafood. ChowNowĬhowNow, an online food ordering system and app, exclusively features video testimonials. If you’re looking for a particular testimonial, you can easily filter by industry, region, or products, and the testimonial page will automatically refresh.
With a card-inspired format, you can scroll down the page to get a small snippet of each story and click to read the full narrative.
ZendeskĬustomer service software provider, Zendesk, has created a visual, clean layout to showcase their customer testimonials. Related: Designing case studies that attract more clients 3. Once you click on one, like retail for example, you’ll go to a customized landing page that highlights an industry-specific video case study. So, instead of displaying a diverse list of case studies from more than a dozen industries, Xero first lets you pick which industry you want to explore. Xero offers business and accounting software, and understands that customer usage of their tools differ based on industry (for example, retail customers have different needs and use cases than farmers).
It starts off with short customer reviews from Twitter, then features a series of written case studies, and ends with a video testimonial. Luckily, their testimonial page has something for everyone. Some of us like to read, while some of us prefer to listen. BizzaboĮvent management software provider Bizzabo knows that we all digest information in different ways. If you need inspiration, take a look at 10 of our favorite testimonial examples: 1. Do you use videos? Do you feature images or just copy? What’s the best way to organize the testimonials so potential customers can find the ones that resonate? Once you’ve gathered a list of stories, you then need to decide the best way to display them. Getting those testimonials is the first battle. Sure, you can use your homepage to tout your company’s benefits, but it means a whole lot more when rave reviews come from unbiased customers. A testimonial page is one of the most powerful, important parts of your site.